Coatings World: What are the trends in the coatings industry driving innovation at Lubrizol?

Bird: There are many dynamics impacting the Coatings industry today, including geopolitical uncertainty, urbanization, and the rise of AI – but some trends with the most impact are continued advancements in product performance, the need to improve production efficiency and application productivity, and a strong demand for environmentally sustainable solutions.

Coatings World: How does Lubrizol’s innovation pipeline align with those trends?

Bird: Lubrizol is an innovative, collaborative and reliable partner to the Coatings industry, developing advanced materials tailored to our customers’ needs and emerging applications. We engineer dispersants, surface modifiers, resins, specialty additives, and color dispersions that increase the performance, productivity, and sustainability capabilities of our customers’ products and enhance modern life. We enable new performance capabilities, including enhanced aesthetic appeal, durability, and…